The acclaimed Emmy-winning director Richie Mehta, known for his powerful storytelling and environmental advocacy through projects like Poacher, has been announced as one of the goodwill ambassadors for the All Living Things Environmental Film Festival (ALT EFF) 2024. The festival, dedicated to raising awareness about sustainability and environmental issues, will run from 22nd November to 8th December this year. Every year, ALT EFF brings in new ambassadors to be the voice of the festival, helping to amplify the message of utilizing cinema as a medium for creating change. In 2023, actress Alia Bhatt was the face of the festival, and this year, Richie Mehta takes on the role of promoting sustainability and environmental consciousness through the lens of filmmaking.
