Vijay Deverakonda’s fashion choices never fail to surprise fans! The latest we hear is that Vijay's label ‘Rowdy Wear’ has achieved an interesting milestone. The brand recently won the Iconic Indian Street Wear Brand Award at the Outlook India Business Awards 2024. Vijay expressed gratitude and thanked the Rowdies (fans) and his ‘Rowdy Wear’ team for making the brand iconic. The actor encouraged them to continue driving the brand forward with the same passion and dedication.